AUSTRALIA’S jeweller is getting a little more proactive, with a new ad campaign that suggests you don’t need to take your jewellery to the jewellier to protect your personal details.
The ad, which has been posted online and seen by more than 60,000 people, is a response to the recent rash of online scams targeting jewellering sites.
It’s part of the Australian Jewish Consumer Council’s (AIJC) “Protecting Yourself” campaign, which was launched in February.
As part of it, the council wants consumers to know how to protect themselves from white-collar crime.
“It’s all about the business, it’s all a business, but it’s also about the consumer,” AJC CEO David Shephard said.
Shephard says the campaign’s goal is to educate the public about the risks of online fraud.
“We’ve had a very good response to our ad campaign, with people saying that this campaign is helping them protect themselves against scams and online criminals,” he said.
“We know the consumer is the most vulnerable.
They’re vulnerable to identity theft, which is a real risk.”
What we’re really trying to get across is the fact that, with the advent of technology and the internet, it can be really easy for a scammer to get into your account, so it’s really important that consumers take steps to protect their financial information.
“She phoned in the ad to the ABC’s The Story Tonight, where host Sam Gold said the ad’s message is that it’s ok to get your hands dirty.
He said the message is backed up by the AIJC’s website, which shows a video of a jeweller showing how to get the ad off.
The ad campaign is an effective and well-thought-out approach that shows that Australian jewellery is a place where people can be confident in their own safety,” she said.