Wedding brides and grooms have long been the focus of bridal magazines, with online shopping and fashion trends being popular ways of showing off their styles and looks.
Now, as a new study shows, these trends may have also led to a surge in brides looking for new jobs and opportunities.
In an online survey of more than 3,000 brides, wedding gals found that in the last 12 months, the number of brides who are looking for a job and/or are looking to find a new career has tripled, according to a study published Thursday by the Institute of Sociology at Queen Mary University of London.
For a typical wedding, a bride and groom would work full-time at their own wedding venue.
But a growing number of them are looking beyond weddings to other opportunities in their chosen fields, such as business or health care.
“A lot of these girls are in positions that are completely different from their day jobs,” said Alexandra Gogarty, a senior lecturer at the Institute, which published the report.
“They want to be in the workplace and they’re looking for opportunities that are complementary to their own careers.”
The study also found that the number who said they are looking forward to “going to work” as a bridesmaid, receptionist, reception line manager or stylist has increased by 30 percent since 2014.
“I think this is definitely a sign of the changing workforce and the changing needs of the workforce,” said Gogarty.
“They’re just not looking for work as a full-timers, they’re more looking for other things like working part-time, for example.”
There are also other trends that are affecting the numbers of wedding brides that are looking in different fields, including:There is a growing focus on women-owned businesses.
And while there is a strong trend of women working in hospitality, a large number of women are now looking to be a wedding guest in a more traditional setting.
In the meantime, Gogy said it’s important to remember that women are not just looking for something new, but are looking more for the traditional jobs that they already hold.
“We need to make sure that we don’t lose sight of the fact that there are so many other opportunities out there,” she said.
“And that’s the big takeaway here.”