India’s new wave of baby clothes are now available online, with shoppers in the country able to pick up the latest designs and find their favourite brands.
The new wave comes after years of a boom in fashion, with the country becoming the largest in the world in terms of new baby apparel sales.
The latest baby clothing is a mix of a range of brands, with many of the best brands appearing on the shelves.
In the past few years, the industry has seen a boom, with fashion brands including Gucci and Zara advertising their wares on the front pages of newspapers and magazines.
The biggest brands have started to come out with their own brands in recent years, with a range including Gap, Tommy Hilfiger, Calvin Klein, Ralph Lauren and Adidas making their way to India.
A large part of the growth has been due to the fact that Indian women are starting to feel empowered to buy a baby suit online, and it has helped to create an environment where brands are looking to be seen as mainstream, said Gautam Gupta, managing director, fashion, at consultancy Gautams PPP.
“There’s a huge interest in Indian brands now, and they’ve been able to capitalize on that,” Gupta said.
“The baby suit is a big trend in India right now, with people buying them in bulk, so there’s definitely an interest in that.”
One of the key elements of a good baby suit, he said, is that it should have “a very feminine look”.
While some designers have tried to appeal to the more masculine side of Indian women, Gupta said, he felt it was “a little bit too hard to achieve a perfect silhouette”.
There are a lot of trends that are emerging right now and we think it’s important to look for that.
“When it comes to baby suits, there are so many styles that are different and yet are the same,” he said.
For example, there’s a trend that says that it’s OK to wear a shirt and jeans in the same suit, which can look very feminine and also look masculine, Gupta added.
“In a suit, you can still show a bit of that more feminine look,” he added.
A trend that Gupta feels is important is the idea of wearing a skirt for a little bit of an extra touch.
“If you wear a skirt, it can look sexy,” he noted.
Another trend that is on the rise is the “no bra” trend, in which women have begun to wear loose dresses without any bra.
“The idea is to not have a bra, just be confident enough that you can get by without one,” Gupta explained.
Another important aspect is the use of “flatter” designs.
“I think we need to keep going back to the basics and continue to do our basics with clothes that have a little more texture, so it’s not just a silhouette that’s going to be more of a ‘shiny’ style,” Gupta added, referring to the trend of creating a silhouette with a more rounded shape.
For most of the companies on the list, their websites are open to the public and are offering up an array of products, from baby toys to clothes.
For instance, Gautamas PPP is offering its brand of “Polaris”, which is made with the same ingredients as those used in the “polarising” polar bear suit.
A selection of the items available is available on its website for sale, with items such as polaris earrings, polaris socks, polarises gloves, polarisers and polarisers socks, according to Gupta.
The brand has also launched its own line of polaris masks.
The trend is that the brands have become very aware of the interest in the new trend, he noted, and are working hard to keep up with the demand.
For its part, Adidas is making its own collection of polarises, which is a lot more expensive than those offered by brands such as Gucci.
“We think it makes sense that you would want to go for polarisers, especially if you’re looking for a high-end option, and the Polaris range is definitely very high-quality,” Gupta told CNN.
“I think they’ve really done a really good job of selling their products in India,” he continued.
The brands’ sales are not as high as those of others in India, however.
“It’s a little hard to see how they are growing,” Gupta noted.