In India, there’s a tradition of giving gifts to loved ones.
For some people, that means getting their favourite celebrity-approved personalised jewellers.
Pakistani jewellery brand Mahajan, which was launched in 2017, is a favourite among the country’s top women.
It was one of the first brands to get the attention of Prime Minister Narendra Modi in 2017.
The company’s logo features the head of a gold nipple on its front.
The brand is known for the gold nipple jewellering it sells.
The company’s director Rupa Bhatia, who started off working at a Mumbai-based jewellery shop in 2013, said it was a “once in a lifetime” experience to work with the PM.
“We started out as a boutique and it took us a year to grow to where we are now,” she told News.co.nz.
“We are one of India’s top jewellery brands and we have a lot of people from all walks of life who buy our jewellery,” Ms Bhatiya said.
“I think this is a very special experience for us.”
The company was founded in 2015 by the husband-and-wife team of Ms Bhattia and Ms Dholakia Singh.
Ms Bhattias mother was the founder of the jewellery company and it has also expanded into a business in which it has a direct relationship with the Government of India.
India is a big buyer of gold and the country has the largest stockpile of it.
Mahajan’s signature product, a gold necklace called the Nectar Necklace, was one that was given to Mr Modi by his mother during his visit to the country last year.
The necklace is a necklaces style necklace that is meant to compliment the wearer’s face, and it is meant for those who love the colour gold.
The necklace has an intricate pattern made up of 12 gold rings that have an intricate design.
Mr Modi said at the time that the gold necklace was “a very special piece of jewellery”.
In addition to Mahajans flagship product, the company also makes custom jewellery for Indian customers, such as the gold bracelet that was handed out to him in his first State visit to New Zealand.
At the time, the gold bracelets were sold out and it was thought to be a gift for a family member.
In the past, the Mahajani brand has worked with several celebrities, including the star of the Indian soap opera, Priyanka Chopra, and actress Biju Prakash.