Aussie jewellery firm to buy Australian jewellery company 21st birthday

The company, called 21st Birthday, will be sold to a Chinese company.

Photo: Alex Ellinghausen 21st Birthdays has a long history in Australia.

In 2014, it was purchased by a group of Chinese investors and rebranded as 21st, according to the company.

A spokeswoman said the sale had been approved by the Australian Securities and Investments Commission.

A spokesman for 21st birthdays declined to comment.

In 2016, the company said it would no longer sell its jewellery.

It said it had been unable to find a buyer.

“While we have a long-standing relationship with the Australian community, we will no longer be selling our jewellery to Australian consumers,” it said in a statement.

“We believe it is important to provide a safe and secure alternative to traditional brands.”