India’s largest gold and jewellery retailer is opening a new shop at the corner of 8th and Broadway in New York, the Wall Street Journal reported.
The store will open in December.
The company, based in the southern state of Karnataka, has sold jewellery for the past five years and is expected to add about 200 stores by the end of 2019.
The move comes after an Indian government initiative to promote Indian manufacturing by making the country’s largest companies in the country produce at home.
The government wants to bring manufacturing back to the country, which is struggling to make up for lost manufacturing jobs due to globalisation and outsourcing, which have been blamed for the slowdown in exports.